“How to Reinvent the Referral” by Patrick Galvin appeared in the December 2019 issue of Independent Agent Magazine, the official publication of the Independent Insurance Agents and Brokers of America. Being a top-class independent insurance agent doesn’t...
“Brick by Brick: Build Your Agency One Relationship at a Time” by Patrick Galvin appeared in the November 2019 issue of Independent Agent Magazine (p. 26), the official publication of the Independent Insurance Agents and Brokers of America (IIABA). Total...
One of the most effective ways to grow your insurance agency is through referrals from clients and professional connections. Yet surprisingly, many insurance professionals don’t have systems in place to help generate a continuous flow of referrals. The Credibility...
To grow customer referrals, you need to give people a reason to talk about what makes your business unique. In other words, make your business remarkable. Consider a few examples: You won’t find a receptionist in any of Umpqua Bank’s “retail stores” (i.e., bank...
As a professional speaker, I deliver a speech called “Galvanizing Your Business with Word of Mouth Marketing” to CEOs and entrepreneurs around the country. Without exception, audiences are intrigued by a simple yet powerful concept that I call “the thirteenth cookie.”...
