The Connector’s Way Blog

A blog about creating the connections that galvanize success.

Relationship Marketing Strategies That Pay Off

Relationship marketing is often the difference between and success failure in business. Sometimes called "loyalty marketing" or "retention marketing," relationship marketing is about creating connections with customers and prospects that lead to loyalty and referrals....

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To Build Better Relationships, Think Different

In the "Science of Making Friends," Wall Street Journal writer Elizabeth Bernstein describes going on a series of "friend dates" in an effort to expand her circle of connections. She explains how looking with intention is key to making new friends and building...

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Be Remarkable: Customer Service That Inspires Referrals

To grow customer referrals, you need to give people a reason to talk about what makes your business unique. In other words, make your business remarkable. Consider a few examples: You won’t find a receptionist in any of Umpqua Bank’s “retail stores” (i.e., bank...

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How to Help Others Succeed

Along with a connector's mindset comes a conviction that helping others leads to personal happiness and professional success. Yet finding meaningful ways to be of service to other people is not as simple as it sounds. Helping others takes time, effort and commitment....

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How to Become a Better Connector

"Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one." - Jane Howard (1936-1996) Jane Howard was an American journalist, writer and editor whose most well-known work was a biography of Margaret...

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The Sweet Secret Behind Positive Word of Mouth

As a professional speaker, I deliver a speech called “Galvanizing Your Business with Word of Mouth Marketing” to CEOs and entrepreneurs around the country. Without exception, audiences are intrigued by a simple yet powerful concept that I call “the thirteenth cookie.”...

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Presentation Tips to Improve Your Public Speaking

Public speaking is the second most common fear among Americans, right behind snakes according to a Gallup poll. This fear can manifest as glossophobia, an extreme fear of public speaking, to lesser yet still stressful states of anxiety. "90% of how well the talk will...

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The Connector's Way by Patrick Galvin

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