With a first name like Patrick and a surname like Galvin, you can be sure I’ll be wearing a bit o’ the green on St. Patrick’s Day! Galvin is not only the perfect name for the 17th of March, but also the inspiration for The Galvanizing Group, the company I co-founded in 2002.

The story behind the name has lessons that may apply to your business, too. It doesn’t matter whether you are a solo practitioner naming your own company, or whether you are charged with developing product or service names on behalf of a large organization.

A powerful name creates memorable connections by:

  • Reflecting the core values and attributes of a business and its people.
  • Combining words and ideas that are recognizable and easy to pronounce.
  • Evoking positivity and optimism.

Above all else, a powerful name connects with its desired audience. This sounds obvious, but it can be hard to see the forest through the trees.

For example, we were Galvin Communications Inc. for many years. A perfectly functional business name, but not very inspiring. Only after multiple people called me “the Galvanizer” did a light bulb go off in my head. People liked the play on words. They wanted to be galvanized into action.

Thus, The Galvanizing Group was born.

A good business name, like a successful business relationship, comes from connecting with other people and putting your own ideas aside to learn what inspires and motivates your audience. You can read more about The Galvanizing Group’s branding and naming services on our website.

Here’s to creating memorable connections!

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